Te Maori (or sometimes Te Māori in modern sources) was a landmark exhibition of Māori art (taonga) that toured the United States from 1984 to 1986, and New Zealand as ('the return home') from 1986 to 1987.
Te Māori was the first time Māori art had been exhibited internationally in an art context instead of as part of Ethnography collections. The involvement of tangata whenua and iwi throughout the exhibition process had an impact on the development of museum practices in New Zealand and globally in regard to Indigenous and source community authority. The exhibition and its subsequent effects on the cultural landscape in New Zealand were considered a milestone in the Māori renaissance.
Reflective of museums at the time, these objects were collected, catalogued and displayed ethnographically, misrepresenting Māori and displaying them and their culture as a part of natural history rather than creators of culture that might be exhibited in an artistic context. Tamaki Paenga Hira Auckland War Memorial Museum holds a large collection of Māori taonga which historically followed an ethnographic framework to catalogue and display material culture. This approach is being challenged and revitalised through a mātauranga Māori approach that looks at the collection through a Māori lens.
Until the late twentieth century museum visitors and staff were unlikely to be Māori, and taonga were interpreted in the light of Western intellectual frameworks. One such example was a museum display of human remains, 'mokamokai' (now referred to as toi moko; preserved heads of Māori, whose faces had been adorned with tā moko). Displaying human remains of this kind was popular in Western museums, which Māori found both 'disappointing' and 'culturally insensitive.' Repatriation processes are now in place in many museums to return these ancestors home to New Zealand.
In 1896, Māori activist, Hana Te Hemara, organised the Kakahu Fashion Project, which ran fashion shows with Maori designers alongside the exhibitions in New Zealand. This was widely considered a more humanising display and celebration of Māori culture.
Outside of a museum context, the Māori renaissance had already begun, driven by leaders including Āpirana Ngata and the Māori Women's Welfare League. Many traditional crafts, including carving, tukutuku and kowhaiwhai, were being revived, along with the Māori language.
In 1979 Douglas Newton and Wilder Green of the American Federation of Arts raised the idea again, and in 1981 the New Zealand Cabinet approved the exhibition in principle. The Nga Māngai o Te Māori management committee was formed in April 1981 to organise the exhibition. Committee members included Māori anthropologist, historian and artist Sidney 'Hirini' Moko Mead, Mina McKenzie and Piri Sciascia.
The exhibition was supported by the Queen Elizabeth II Arts Council with funding from Mobil Oil. Mobil's sponsorship posed a potential barrier to the exhibition, when Taranaki decided to withdraw consent for the inclusion of their taonga in 1983, due to coastal pollution coming from the partly Mobil-owned Motonui synthetic petrol plant. Unlike previous exhibitions and displays of Māori taonga in museums, iwi had to give permission for the artworks to be included, highlighting the difference between museum ownership and authority. This change was seen as an outcome of political and cultural advocacy by Māori since the 1960s.
Mead was appointed co-curator of the exhibition. During the planning process, the objects displayed were intentionally named as 'taonga' by the involved institutions, acknowledging more meaning than the term 'artwork'.
A centrepiece of the exhibition was a Tainui carving, Te Uenuku, noted as one of the oldest carvings in New Zealand, being dated between 1200 and 1500. Te Uenuku was almost not included in the expedition because it was considered too fragile to travel, however Maori Queen Te Atairangikaahu decided it needed to be included.
The Te Māori exhibition highlighted a movement away from ethnographic treatment of objects. This was reflected in the display of taonga, giving them individual focus through exhibition design features such as spacing and lighting, more closely associated with displays of fine art in art gallery spaces. In 1983, the National Museum trialled this method of display, exhibiting taonga from their collections that would be shown in Te Maori at the Academy of Fine Arts. This approach to displaying taonga legitimised them as fine art.
This was particularly significant because Māori carving involves important cultural ideas around identity, ancestral embodiment and mana. Mead described the effect at the prestigious institution of the Met:Groups of Māori from several iwi travelled with the exhibition to supervise installation and care of the taonga, perform ceremonies, and participate in events. Carvers and weavers were invited to travel from New Zealand to demonstrate their craft at each US venue, including James Rickard, Taparoto Nicholson, Rangi Hetet and Erenora Puketapu-Hetet.
Te Māori: Te Hokinga Mai closed on 10 September 1987, three years to the day after opening at the Metropolitan Museum of Art in New York. A final celebration event took place in Ngāruawāhia on 12 September 1987.
American press carried the messages that Māori were a living people, and that taonga held spiritual value. Judy Lessing suggested the Te Māori gave Americans a more nuanced view of New Zealand, otherwise widely known in the United States for banning of nuclear-powered vessels.
When the Te Māori cultural group performed at the American Museum of Natural History there was no doubt that it had made an impression. The audience was already won over even before the performance began. Audiences wanted to touch and experience Māori culture and to learn more.
In 1998 Amiria Salmond acknowledged the success of the exhibition for:
The exhibition faced some critique, with commentary pointing out its exclusion of Māori fibre art and weaving, toi raranga. These taonga are typically produced by women, as a result the exhibition faced disapproval surrounding a lack of women artists involvement compared to the focus on carving, mostly done by men. The later 1989–1990 exhibition, Taonga Maori: Treasures of the Maori People addressed these concerns by including a more diverse range of taonga and artforms.
Further critique highlighted the argument that placing taonga in a Western 'art' context reduced or misrepresented them. American Anthropologist James Clifford suggested this was a deliberate decision by Māori to raise the international prestige of their culture and push for global recognition of New Zealand. Further questioning included Māori activist Hone Harawira, who saw Te Māori as presenting an outdated view of Māori life, too constrained to the past.
The international response to the exhibition influenced New Zealand media to pay attention to Māori art. In 1984 a TVNZ programme Koha – Te Māori, a Cloak of Words by Ray Waru and Ernie Leonard covered the exhibition and featured the kapa haka at the pōwhiri (opening ceremony) lead by Pita Sharples. Two films on Māori art were produced in 1985: Te Māori – A Celebration of the People and their Art by Māori film maker Don Selwyn and Koha – Te Māori Guard, New York. Waru also made a film Te Māori – Te Hokinga Mai.
Museum practice changed to involve Māori in the interpretation and display of their cultural heritage. Museums began embedding a Biculturalism approach to 'consultation, planning, presentation' and audience engagement with taonga. The museum sector overall started to understand that taonga were more than isolated objects. This model has become an international standard of practice among museums that hold Māori and Pacific works, and has influenced institutions with holdings from other Indigenous communities to repatriate objects and interact with source communities.
More Māori started working in museums, and training in specialisations like conservation and curation. Funding for this training with the profits of the exhibition was recommended by the Te Māori management committee, who established the Te Māori Manaaki Taonga Trust for this purpose.
Mobil, who sponsored Te Māori, also sponsored the Pegasus Prize for literature to promote the works of authors from other countries which would not normally be read by American audiences. The exhibition prompted Mobil to focus on Māori authors and in 1984 a panel of New Zealand judges was set up to select a work to be put forward for the Prize. The winner of the Prize in 1985 was Keri Hulme's The Bone People.Roger Robinson and Nelson Wattie, eds. The Oxford Companion to New Zealand Literature , 1998.
Background
Exhibition development
Works and displaying taonga
Inclusion of tikanga Māori
USA tour
Te Hokinga Mai: The return home
Reception
Legacy
It also influenced the new building of the national museum of New Zealand, Te Papa.
Major exhibitions influenced by Te Māori include:
10 September 2024 marked forty years since the opening of Te Māori at the Metropolitan Museum of Art in New York. In an interview reflecting on the impact of Te Maori, cultural adviser Kura Moeahu stated:
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